With more and more businesses using WhatsApp as a customer service channel, the company has now developed new ways for businesses to communicate with their customers safely.Īt the time of writing, there are three WhatsApp applications that are currently available for use by individuals and businesses. What is the best way to use WhatsApp for business? However, this doesn’t mean your company’s WhatsApp is GDPR compliant if you’re using the basic app to speak to customers. It means that your private conversations are safe - even from WhatsApp and Facebook themselves. While some users might find the type of personal information being gathered alarming, the same research linked above reports that the following information is protected by WhatsApp’s end-to-end encryption: If customers don’t agree to this, they are unable to use the app. Upon agreeing with their policy, these app users are declaring consent to the collection of the above details. That said, the use of personal data as an advertising tool is used for monetizing Facebook itself, as well as the company's other businesses, such as Instagram.Įither way, to use the app, customers must agree to WhatsApp’s privacy policy information.
WhatsApp owner Facebook hasn’t definitively stated that they use this information for targeted advertising. What personal data is WhatsApp collecting?Īccording to research into the way WhatsApp processes personal information, the company collects a number of data sets from all users on the application. Let’s take a look at what information they retain and why. This is because of the way in which WhatsApp collects personal data.
This means that while WhatsApp uses end-to-end encryption, and only processes a certain amount of data for advertising purposes, your business is still at risk of failing to meet GDPR standards. However, WhatsApp was initially intended for personal communication, not B2C communication. The longer answer is that it depends on which version of the app you use.įollowing Facebook’s takeover of WhatsApp in 2014, the company has taken many steps to safeguard its users' data. It’s the same whether you’re using WhatsApp or any other communication channel. What’s important to note here is that, when it comes to these regulations, it doesn’t matter where an organisation is based.įor example, if your company is based in the US, you must still comply with the GDPR if you serve European or UK customers. The rules also impose strict policies on how to safeguard and store that data too. These rules make sure that organisations gain legal consent from their customers to collect their data. The General Data Protection Regulation (GDPR) is a set of rules and regulations that governs how organisations can collect and process personal information from citizens within the European Union (EU).
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